With a solid foundation in Engineering Technology, Dr Lionel Jayaraj, the founder of Immersive Nexus Ltd, has built a multidisciplinary career across animation, game development, virtual and extended reality (VR/XR), and academic research. Beginning as a storyteller and filmmaker, they transitioned into the creative industry through film post-production and animation, eventually becoming a 3D Generalist for iOS games and a Bollywood animation film. After relocating to the UK, they pursued a Master’s by Research in VR Games, followed by a PhD focused on enhancing VR immersion, culminating in the development of the company’s flagship product, Chase VR Cricket, a real-time motion capture VR simulation now available on the Meta Store.

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Currently a Lecturer in Games (Animation & VFX) at the University of Bedfordshire, the founder has developed multiple VR sports prototypes, published 10 research papers, and presented at prestigious conferences, including ISMAR, ICVR, and AIxVR. Their ongoing work continues to bridge academia and industry, driving innovation in AI, XR, and Brain-Computer Interfaces (BCI). With a vision to shape the future of immersive technologies, they are now focused on establishing a cutting-edge research centre to advance intelligent and experiential systems.